Armando Robles: "The participation of the readers is the future of digital journalism"

Elena Basanta
12 abr 2021
2 Min. de lectura

Actualizado: 13 abr 2021

Armando Robles, Director of Alerta Digital, tells us of the factors that have influenced greater public participation in the media.

“Visual formats are the most attractive”

These formats are characterized by including videos edited in real time in their content, allowing digital ones to unfold in in their offer and that readers can follow the written information at the same time as the visual content.

Social media and the interaction with the public through headlines.

“Social media are used to share the headlines of our environment to the public”. This is a more direct way to send them information. Armando also claims that there is a great competition between digital ones, and this causes the lector to read the media headlines.

Headlines are used as a power of attraction for people who are not familiar with newspapers, thus increasing the reader's interest. The most commonly used social networks by Alerta Digital are Twitter and Facebook.

"Social media will never become a means of information".

Even though social media plays a very important role in digital journalism, they cannot replace a newspaper. On social media it is users who post information. This information is not always true, even if it is a way of interacting with readers does not mean that everything published is true. It must be understood as a means of expression of public opinion.

"Paper newspapers won't disappear"

With the emergence of digital journalism and the internet revolution it is normal that there has been a drop in demand for paper newspapers. However, the Director of Digital Alert tells us about your perception. The information provided by a digital medium is always going to be more direct and novel, but newspapers will be responsible for analyzing this information carefully so that the reader can understand it in a more leisurely and complete way.

International expansion

For a digital medium like Alerta Digital it has been very surprising as something they had as unimaginable has become normal. The internet and social networks have facilitated the dissemination of information and the platform. It also helps to improve the way we publish the news, as they have opinions from other parts of the world.

Reader participation as one of the fundamental basis of digital journalism

In Digital Alert there is a comments section where readers can express their opinion about published news. Even this section can become something more interesting than the news itself, as debates are generated and this is something that encourages the audience to continue reading.

Armando Robles claims that it is a process that is constantly growing and will never cease to amaze us. The participatory role of the reader is fundamental to improving the dissemination of news.